False/Misleading Advertising Targeted

If there is one thing in the concussion issue that really draws my ire its the false and sometimes fraudulent advertising of some companies claiming they can prevent concussions with a product.  There has been a good effort to reduce this, however now there may be some serious teeth behind the problem.  A press release;

For Immediate Release
May 22, 2013
Contacts:
Tom Udall Press Office / 202.228.6870 / news@tomudall.senate.gov 
Kevin McAlister (Rockefeller) 202.224.8374 / kevin_mcalister@commerce.senate.gov 
 
 
Udall, Rockefeller Introduce Bill to Help Protect Young Athletes from Sports-Related Traumatic Brain Injuries
 
 
WASHINGTON – To mark National Physical Fitness and Sports Month, U.S. Senators Tom Udall (D-N.M.) and John D. “Jay” Rockefeller IV (D-W.Va.), Chairman of the Senate Committee on Commerce, Science, and Transportation, today introduced legislation that seeks to protect youth athletes from the dangers of sports-related traumatic brain injuries by improving equipment safety standards and curbing false advertising claims.
 
The Youth Sports Concussion Act will help ensure that safety standards for sports equipment are up to date and informed by the latest science. The bill will also increase potential penalties for using false injury prevention claims to sell youth sports equipment.
 
“We want our children to be active and participate in sports, but we must take every precaution to protect them from traumatic head injuries,” said Udall. “There will always be some risk, but athletes, coaches and parents need to be aware of Continue reading
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It’s About Dang Time

Last week the Federal Trade Commission came to a settlement with the company Brain-Pad Inc., to curtail and stop its misleading advertising about concussions.  The details were not readily available but the fact that someone is taking notice makes me smile.  As you may remember I have taken them and others to task about their claims; and have yet to get any formal or coherent response from any company after I ask real questions.

It is about time companies are punished for making outrageous and untrue claims in the concussion area.  I am all for innovation and invention; that is where our solutions will come from.  In the area of concussion companies can prey on the less informed general public to shape their product.  While some products “claim” that they do not promote concussion prevention they feed emails and media enough information about its “possible” properties that a leap is natural.  Heck some companies use “research” to tout claims; the problem with Continue reading