If there is one thing in the concussion issue that really draws my ire its the false and sometimes fraudulent advertising of some companies claiming they can prevent concussions with a product. There has been a good effort to reduce this, however now there may be some serious teeth behind the problem. A press release;
It’s About Dang Time
Last week the Federal Trade Commission came to a settlement with the company Brain-Pad Inc., to curtail and stop its misleading advertising about concussions. The details were not readily available but the fact that someone is taking notice makes me smile. As you may remember I have taken them and others to task about their claims; and have yet to get any formal or coherent response from any company after I ask real questions.
It is about time companies are punished for making outrageous and untrue claims in the concussion area. I am all for innovation and invention; that is where our solutions will come from. In the area of concussion companies can prey on the less informed general public to shape their product. While some products “claim” that they do not promote concussion prevention they feed emails and media enough information about its “possible” properties that a leap is natural. Heck some companies use “research” to tout claims; the problem with Continue reading