In The Tipping Point by Malcolm Gladwell, he notes that there are 3 rules of epidemics (in this case, the galvanizing of support for concussion awareness/understanding): 1) the Law of the Few, 2) the Stickiness Factor, 3) the Power of Context. Concussions and all brain injury are issues that need to become epidemics to gain any real level of support. Support that is now seriously lacking. I will try to apply each of these 3 rules to concussion/brain injury understanding and awareness.
1) The Law of the Few. Gladwell talks about a Paul Revere’s midnight ride and further breaks down this rule into 3 parts (Mavens, Connectors and Salesmen). It seems to me that telling people they need to know learn something or they should support something, inevitably spawns a level of resentment, however subconscious this is and however well-meaning someone is to a cause. Guilt is not a sales technique that will keep people interested and it doesn’t encourage people to spread the message. With the huge sports media and others constantly bringing up the issue, concussions have been a prevailing issue in hockey and football, Continue reading