And it begins at the lowest levels.  If you can educate and make aware of the concussion dangers at a young age then they will have a better chance of retaining the information.  A more important key is that the parents will be aware as their kids get a bit older and the risk of concussions increase they will be prepared.

The Associated Press wrote about how youth football is beginning the process.

USA Football, the sport’s national governing body on the youth and amateur levels, has created a 12-minute video about concussions and made it part of a coaching certification exam. The organization also is pushing the catchphrase “when in doubt, keep them out,” and has just hit TV, radio and the Internet with a campaign called “Put pride aside for player safety,” which aims to erase the notion of someone merely having his bell rung, so he should shake it off and get back in there.

USA Football’s reach is limited, however. It’s a budding group, hoping its work on head injuries will help it gain authority — as opposed to the NFL, NCAA and National Federation of State High School Associations, which already have the power to implement changes.