Apparently it is press release day here at The Concussion Blog, ha. The film that used Chris Nowinski’s “Head Games” as its base will be released September 21st for the general public. Although I was invited to the premiere in Chicago I could not make it, so I too am looking forward to what Steve James has directed. Regardless of who produced this work it has the potential to provide the needed awareness about the negative culture of sports in regards to concussions. Here it the official press release;
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Award-winning filmmaker tackles hot-button issue of concussions in sport
Contact:
Alex Klenert, Prodigy PR, ak@prodigypublicrelations.com, 310-857-2020 x141
Dylan Marchetti, Variance Films, dylan@variancefilms.com, 212-537-6769 x1
New York, July 31, 2012 – Variance Films announced today that it has acquired theatrical rights to HEAD GAMES, the new documentary feature from acclaimed director Steve James (“Hoop Dreams,” The Interrupters”) that takes a nuanced, intelligent look at the concussion crisis in American sports. The film will begin its theatrical run on September 21st in select cities and expand throughout top markets in September and October, with select screenings to feature guest speakers and panel discussions.
Additionally, audiences elsewhere will have the opportunity to bring the film to their local theaters using Tugg, a new collective-action web platform that enables individuals to choose the films that play in their local theaters.
HEAD GAMES contrasts eye-opening evidence and cutting-edge science on head trauma from the nation’s leading medical experts with first-hand accounts from athletes, coaches, and parents who share their personal struggles in dealing with the devastating aftermath of these injuries, while treading the difficult balance between sports excellence and basic self-preservation. Fueled by a ‘leave everything on the field’ culture, the devastating and long-term effects of this silent epidemic are only recently becoming clear.
Inspired by events from the book Head Games written by former Ivy League football star and WWE wrestler Christopher Nowinski, and featuring interviews with Nowinski, Bob Costas (NBC Sports), Keith Primeau (NHL All-Star), Cindy Parlow Cone (Olympic Gold Medalist, Women’s Soccer), and many more, HEAD GAMES exposes viewers to one of the leading public health issues of our time, raising the question: “How much of you are you willing to lose for a game?”
“I am thrilled that Variance has picked up Head Games for theatrical release,” said director Steve James. “This is a film that I hope reaches a broad audience and, in particular, amateur athletes and their families – who really need to become better informed on this huge public health issue.”
“At Variance, we truly believe that documentary films can, and often do, change the world,” said Dylan Marchetti, founder of Variance Films. “Our hope is that this film helps pull back the curtain on an issue that needs to be higher up on the list for parents, coaches, and athletes alike. In the expert hands of Steve James, HEAD GAMES delivers a thoughtful look at an issue I was shocked to discover how little I truly knew about.”
OFFICIAL WEBSITES: http://www.headgamesthefilm.com / http://www.facebook.com/headgamesfilm
TO TUGG THE FILM: http://www.tugg.com/titles/head-games
ABOUT VARIANCE FILMS
Founded in 2008 in Brooklyn, Variance Films is a New York City-based theatrical distributor whose sole mission is to bring the best in independent cinema to theaters across the continent, while allowing filmmakers to retain all rights to their work. Founded in 2008 by Dylan Marchetti, Variance distributes films using innovative release strategies that focus on collaborative, filmmaker-centric grassroots marketing to drive audiences to theaters. Recent Variance Films releases include John Sayles’ Philippine-American War epic AMIGO, José Padilha’s ELITE SQUAD: THE ENEMY WITHIN (Brazil’s official submission for the 2011 Academy Awards™), and the highest-grossing film of all time in China, Jiang Wen’s hilariously dark action-comedy LET THE BULLETS FLY. Next up for Variance is the latest Spike Lee joint, RED HOOK SUMMER, in theaters August 10th. For more information, please visit www.variancefilms.com.
ABOUT TUGG, INC.
Tugg, Inc. (“Tugg”) is a collective-action web platform that enables individuals to choose the films that play in their local theaters. Through Tugg, individuals are empowered to select a film, screening time, and nearby theater, and then spread the word to their immediate and online community. Once a necessary amount of people commit to attending, the event will be confirmed, and Tugg will reserve the theater, manage ticketing and ensure delivery of the film, allowing the audience to sit back and enjoy the show. Tugg is currently working with exhibitors Alamo Drafthouse Cinema, AMC Theatres, Bow Tie Cinemas, Cinemark Theatres, Goodrich Quality Cinemas, Rave Cinemas and Regal Cinemas, as well as additional regional and independently-owned theaters across the country. These exhibitors will provide theatrical venues for individually curated events showcasing Tugg’s growing library of hundreds of studio and independent films.
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The Concussion Blog 
Very very beautiful! Thanks for sharing this article.”Head Games” exposes viewers to one of the leading public health issues of our time, raising the question “How much are you willing to lose for a game?”