Irvin Muchnick is a writer and investigative journalist who previously mainly focused on the WWE. Muchnick has changed gears a bit and started Concussion Inc, a website focusing on the head injury issue.
Irv posted, via Beyond Chron, today on his five keys to the upcoming NFL season; as it relates to concussions;
1. New levels of reporting
Like sex crimes, concussions are no longer a dirty secret. The lion’s share of the credit for this goes to Chris Nowinski of the Sports Legacy Institute and Alan Schwarz of the New York Times. This year will feature the stories of players who resist rushing back to action after head injuries. How that shakes out in public perception and for their careers is worth a closer look than how close Asomugha creeps to the line of scrimmage on “bump-and-run” coverage.
The Concussion Blog 