We would like to introduce Save Your Brain, an organization headed by a Penn State University graduate amongst others who seek to take on the sports concussion crisis from a unique perspective. Their approach is to synthesize entertainment with education, while encouraging the playing of contact sports in correlation with the emphasis of the need for concussion education. The Concussion Blog’s “Project Brain Wave” will be working with Save Your Brain in the near future on some collaborative efforts in educative interviews and fundraising events. Check them out! You can also follow their mainstream & student-athlete targeted campaign on Facebook and Twitter.
With regard to America’s youth, entertainment and education have long been thought to be mutually exclusive entities. We at Save Your Brain seek to merge the two in a unique pursuit to revolutionize the instruction of tomorrow’s athlete.
Save Your Brain is an activist organization with the goal of both raising awareness and educating athletes on the concussion epidemic in youth sports. We are presenting a unique approach to teaching young athletes, making it fun to learn about brain injuries. Concussions are a 21st century problem that requires a 21st century solution. Odds are if you try to tell a high school athlete that he’s gonna be a part of a statistic, he‘s going to tell you where to go (and it’s not a happy place). Nobody questions an athlete who takes appropriate time to heal a torn ACL or broken arm. We feel that it is just as important, if not more important, that this same mentality is applied to concussions. Our goal is to make it an inherent part of their athletic psyche to know that these are serious injuries that require proper attention and recovery.
As we’ve seen with recent attempts to regulate blows-to-the-head in the NFL, trying to alter a professional athlete’s mindset is unfortunately ill-received and ineffective. Save Your Brain believes that by directly targeting young athletes, we will be able to facilitate a positive shift in future of professional sports. “How will we be able to reach these young athletes?” you ask. It’s simple; we’re going to make it look cool to protect your brain. As anyone who’s been through high school could tell you, nothing is more influential than the “cool” thing to do.
If we are able to integrate concussion awareness into popular culture, it would be an integral step in changing the landscape of the concussion discussion. Save Your Brain is bringing the music, movies, fashion, and comedic interests of today’s youth into their learning experience. We feel that in order to have our message truly take hold we must make that experience an enjoyable, entertaining, and memorable one.
In an age of social media it has never been easier to reach the masses. Our internet presence is a major part of our campaign. From viral videos, to blogs, to tweets and Facebook updates, Save Your Brain will be fully connected to both the issue and the market it serves.
A major way SYB will protect the brains of young athletes is our “Helluva Helmet” campaign. A percentage of all proceeds from our “We (Heart) Brain” wristband sales will go to buying high school football teams brand-new concussion-technology helmets. This way we can save their brains and have them looking fly at the same time. The “We (Heart) Brain” wristbands are currently available for purchase as we are on our way to buying our first set of helmets.
Our website will be launching this summer, and it will feature our informative/entertaining videos, academic articles, blogs, and interactive elements such as message boards, discussion forums, and contests. In the meantime, check out our coming soon page at www.weheartbrain.com. It provides links to our facebook, twitter, and our entertainment affiliate, Kick Back Online.
To help us save some brains, hit us up at email@example.com.
BRANDON DRUMMOND, Co-Founder (Save Your Brain)
ANTHONY ANDO, Co-Founder (Save Your Brain)