Via Deadspin and Reuters, the NFL forced Toyota to edit a car commercial which depicted a helmet-to-helmet hit. Toyota is running an advertising campaign depicting how their technology can be put to good use in other fields. This particular commercial explains how Toyota’s technology in studying head injuries of crash victims can be used by researchers to develop better football helmets.
The NFL told Toyota it could no longer air during games, but Toyota simply edited out that particular hit. It’s at the 0:17 mark of the video:
So, I guess the moral of the story is to just pretend these things don’t happen.